Design strategist, researcher, and data lover. I turn ambiguity into action, craft clarity, and facilitate innovation.

About me
Experience

Portfolio

Screenshot of a messaging app on an iPhone showing conversations with contacts named Lauren, Keith, Karla, Emma C., and Taylor. The app interface includes options to filter messages and manage settings, such as hiding alerts and sharing location, with a visible saved message saying "Oh it's called an Iggy <3."

Gen Z iMessage transformation

Gen Z users feel overwhelmed by message volume in iMessage, leading to stress and missed communication. Gaps in filtering and search highlight a need for better message organization.

UX Research Design Strategy Lead

Coming soon
Laptop and smartphone screens displaying Southwest Airlines passenger check-in and messaging interface.

Innovating for family carry-on

Confusing stroller-tagging rules and last-minute bag checks lead to gate crowding and stress for families, staff, and fellow travelers. These friction points disrupt boarding flow and diminish the passenger experience.

UX Research Product Design Service Design

Coming soon