Design strategist, storyteller, and data lover. I thrive in ambiguity, craft clarity and facilitate innovation.
Portfolio
Gen Z iMessage transformation
Gen Z users feel overwhelmed by message volume in iMessage, leading to stress and missed communication. Gaps in filtering and search highlight a need for better message organization.
UX Research Design Strategy Lead
Innovating for family carry-on
Confusing stroller-tagging rules and last-minute bag checks lead to gate crowding and stress for families, staff, and fellow travelers. These friction points disrupt boarding flow and diminish the passenger experience.
UX Research Product Design Service Design