Industry experience

Limitations foster creativity. Projects with complexity, constraints, and multiple levels of users excite me.

    • Capital Management

    • Investments and Account Dashboard

    • Consumer Mobile App

    • B2B Broker Software

    • Personalization (AI/ML) Strategy for Consumer Mobile

    • Retirement Distribution Strategy for Consumers, Advisors

    • Financial Advisor Joint Work (Team Matching)

    • OSHA Incident Reporting

    • B2B Human Resources Portal (HCM)

    • Employee Handbook Generator

    • ACA Compliance Tool

    • “Ask HR” Communication App

    • B2B Learning Management System

    • PTA Parent Communication App

    • Maintenance Request Software

    • E-commerce Platform for Senior Living Supplies

    • Trade Show Technology

    • Whale Conservation

 FAQs

  • I’ve collaborated on a Personalization Strategy project with a Fortune 100 enterprise. I worked with cross-functional leaders in Product Management, Machine Learning, Marketing, Product Design, and Engineering.

    Recent learning:

    • AI in EdTech course

    • Design-focused AI class (UC-Irvine)

    • Masters degree in Human Computer Interaction (HCI) at the University of California-Irvine

    • Bachelors degree in Marketing (marketing research focus) at the University of Wisconsin-Madison's Business School, Digital Studies Certificate (minor)

    • Study abroad Escola Superior de Comerç Internacional, Universitat Pompeu Fabra (Barcelona)

  • 8 years in User Experience (UX)

  • I have extensive experience in user research, including both qualitative and quantitative methods.

    • Started career in quantitative digital metrics

    • 350+ moderated user research calls

  • Yes, I’ve worked as a designer recently. While I know my way around Figma, I tend to spend more time working with existing design systems, drawing at the whiteboard, creating concept designs, and working directly with developers.

  • I have led teams, multi-disciplinary design projects, and cross-functional strategic projects. I managed a team of four designers at Northwestern Mutual’s innovation studio.

  • Yes, I’m willing to relocate to Seattle, San Francisco, Northern California, or San Diego.

  • I’m happy to work in the office or remotely. I’ve done 100% office, hybrid, and 100% remote.

    • Expert listening: as a user researcher, I ask clarifying questions, seek “why,” and listen more than I talk

    • Focus on impact: it’s important to plan for impact, which means measuring baselines and focusing on the right problems

    • Mentorship: coaching and helping others grow brings me joy, it’s important to be generous with knowledge