Industry experience
Limitations foster creativity. Projects with complexity, constraints, and multiple levels of users excite me.
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Capital Management
Investments and Account Dashboard
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Consumer Mobile App
B2B Broker Software
Personalization (AI/ML) Strategy for Consumer Mobile
Retirement Distribution Strategy for Consumers, Advisors
Financial Advisor Joint Work (Team Matching)
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OSHA Incident Reporting
B2B Human Resources Portal (HCM)
Employee Handbook Generator
ACA Compliance Tool
“Ask HR” Communication App
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B2B Learning Management System
PTA Parent Communication App
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Maintenance Request Software
E-commerce Platform for Senior Living Supplies
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Trade Show Technology
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Whale Conservation
FAQs
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I’ve collaborated on a Personalization Strategy project with a Fortune 100 enterprise. I worked with cross-functional leaders in Product Management, Machine Learning, Marketing, Product Design, and Engineering.
Recent learning:
AI in EdTech course
Design-focused AI class (UC-Irvine)
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Masters degree in Human Computer Interaction (HCI) at the University of California-Irvine
Bachelors degree in Marketing (marketing research focus) at the University of Wisconsin-Madison's Business School, Digital Studies Certificate (minor)
Study abroad Escola Superior de Comerç Internacional, Universitat Pompeu Fabra (Barcelona)
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8 years in User Experience (UX)
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I have extensive experience in user research, including both qualitative and quantitative methods.
Started career in quantitative digital metrics
350+ moderated user research calls
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Yes, I’ve worked as a designer recently. While I know my way around Figma, I tend to spend more time working with existing design systems, drawing at the whiteboard, creating concept designs, and working directly with developers.
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I have led teams, multi-disciplinary design projects, and cross-functional strategic projects. I managed a team of four designers at Northwestern Mutual’s innovation studio.
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Yes, I’m willing to relocate to Seattle, San Francisco, Northern California, or San Diego.
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I’m happy to work in the office or remotely. I’ve done 100% office, hybrid, and 100% remote.
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Expert listening: as a user researcher, I ask clarifying questions, seek “why,” and listen more than I talk
Focus on impact: it’s important to plan for impact, which means measuring baselines and focusing on the right problems
Mentorship: coaching and helping others grow brings me joy, it’s important to be generous with knowledge